Brian Newell flies flag for British manufacturing in Brazil

On 5 March 2015, an eager audience of over 500 architects and other construction professionals attended a 40-minute seminar on ceramic granite ventilated facade systems presented by Brian Newell, founder and head of Shackerley.

All photography courtesy of Eliane Revestimentos Cerâmicos and FIAC

The event, with its remarkable turnout, was not held in the UK where the many aesthetic and technical benefits of ceramic cladding systems are well understood by the A & D community, but in Brazil where this method of constructing the outer envelope is at an embryonic stage.

The seminar was the main element of 'Constructor Day', a programme of presentations at Expo Revestir 2015, an internationally renowned trade show promoting wall and floor coverings and finishing materials held at the Transamerica Expo Centre in Sao Paulo.

Brian Newell was invited as a the keynote speaker by FIAC – the International Forum of Architecture and Construction - because of his unique credentials which include over 50 years' experience in the ceramics industry and 30 years' involvement in drafting the Standards that underpin ceramics manufacturing, specification and installation at a British (BS), European (EN) and International (ISO) level. His specialist manufacturing and prefabrication company, Shackerley, pioneered the UK market for ceramic granite ventilated cladding from the late 1990s onwards and has remained at the forefront of the sector ever since with its award winning patented SureClad^® facade system

The seminar attendees learnt about the emergence of ceramic ventilated cladding systems in the UK and the characteristics of large format ceramic granite that make it an ideal cladding material. Mr Newell explored the various methods of mechanically fixing facade panels and focused in depth on the well-proven undercut anchorage method of fixing which is at the heart of Shackerley's SureClad^® system. One of the highlights was a video showing the SureClad^® system being subjected to simulated earthquake conditions, remaining intact throughout. The seminar concluded with an impressive gallery of completed UK cladding projects in the hotel, healthcare, retail, residential, educational, civic and commercial office sectors.

"It was a very great honour for me to be invited to speak at Expo Revestir and to fly the flag for British manufacturing in front of such a large audience of architects and construction professionals," said Brian Newell. "The concept of ceramic granite ventilated cladding is still very new in Brazil, and only a few projects have been completed in the country so far, but judging by the reactions to my seminar and the level of interest shown, there is huge potential to establish a successful market there."

As part of its export and licensing strategy, Shackerley has forged an exclusive partnership arrangement with South American ceramic giant, Eliane Revestimentos Cerâmicos. The two companies are now working closely together to generate specifications and sales for Shackerley's SureClad^® system in new build and refurbishment projects across Brazil.

More information on ceramic facades can be obtained here

Shackerley SureClad^® ceramic cladding

Shackerley’s SureClad^® ceramic cladding is the ideal ceramic rainscreen solution for any facade. The lightweight ceramic cladding system uses mechanically fixed large format cladding panels to create a ceramic facade that looks great on any building. Robust and hardwearing, the mechanical fixed cladding delivers a UV stable facade that will not fade or discolour over time. The SureClad^® ceramic cladding system is UV resistant and creates a facade that is resistant to algae and graffiti. The large format

Ceramic cladding panels manufactured by Shackerley for our ceramic rainscreen system provide an installation-ready lightweight cladding, with undercut anchors for a mechanical fixed cladding solution that is secure and suitable for any porcelain facade design requirement.

Mechanical fixed facades mean each panel is secured with secret fix undercut anchors and produced under factory conditions to achieve the project facade windload requirements

Shackerley’s SureClad^® ceramic cladding answers the non-combustible cladding requirements of BS EN13501-1. Our ceramic facade system is an A1 rated rainscreen. We offer a choice of A1 rated or A2 rated anti-fragmentation backing, resulting in an A1 rated ceramic facade or A2 S1 D0 cladding system.

More information on porcelain facades can be obtained here

Shackerley SureClad^® ceramic cladding

Shackerley’s SureClad^® Porcelain cladding is the ideal Porcelain rainscreen solution for any facade. The lightweight Porcelain cladding system uses mechanically fixed large format cladding panels to create a Porcelain facade that looks great on any building. Robust and hardwearing, the mechanical fixed cladding delivers a UV stable facade that will not fade or discolour over time. The SureClad^® Porcelain cladding system is UV resistant and creates a facade that is resistant to algae and graffiti. The large format

Porcelain cladding panels manufactured by Shackerley for our Porcelain rainscreen system provide an installation-ready lightweight cladding, with undercut anchors for a mechanical fixed cladding solution that is secure and suitable for any porcelain facade design requirement.

Mechanical fixed facades means each panel is secured with secret fix undercut anchors and produced under factory conditions to achieve the project facade windload requirements

Shackerley’s SureClad^® porcelain cladding answers the non combustible cladding requirements of BS EN13501-1. Our porcelain facade system is an A1 rated rainscreen. We offer a choice of A1 rated or A2 rated anti-fragmentation backing, resulting in an A1 rated porcelain facade or A2 S1 D0 cladding system.

More information on BrickClad^® Mechanical Brick Facades can be obtained here

Shackerley’s BrickClad^® brick cladding system for brick facades

Shackerley’s BrickClad^® brick cladding system is an ideal alternative to external brickslip cladding for any project that requires a brick facade. Brick is a traditional construction material in the UK and the BrickClad^® brick rainscreen system enables the construction of a brick facade using an innovative mechanical brick cladding installation system. This means that a brick facade can be achieved faster, but unlike brickslip systems, BrickClad^® uses genuine kiln-fired clay bricks, providing brick cladding that look and feels like traditional brick facade construction. With BrickClad^®, Shackerley provides the benefits of mechanical brick facade installation and the consistency of a brick rainscreen, while offering brick cladding with the aesthetics of traditional brick.

Installation for our mechanical fixed brick facade involves insertion of each brick into BrickClad^® Magnelis steel cassettes. Each mechanical brick is secured inside the cassette by its unique BrickClad^® profile and is pointed with BrickClad^® lime brick pointing mortar. 

Shackerley’s BrickClad^® brick cladding answers the non-combustible cladding requirements of BS EN13501-1. Our brick facade system is an A1 rated rainscreen.

More information on engineered stone facades can be obtained here

Shackerley’s SureClad^® engineered stone cladding provides the ideal alternative to GRC cladding

For projects that require look a natural stone facade or GRC cladding with large format stone cladding panel sizes, Shackerley’s SureClad^® engineered stone cladding system is the ideal choice. Shackerley’s SureClad^® engineered stone facade system is agglomerated stone cladding system. Unlike a GRC facade, Shackerley’s SureClad^® engineered stone cladding system is reconstituted stone cladding with zero cement content and very low resin levels.

Our engineered stone facades are sometime called technical stone cladding panels and are manufactured by Shackerley to provide an installation-ready, lightweight cladding engineered stone rainscreen. Our large format cladding panels are manufactured with undercut anchors for a mechanical fixed cladding solution that is secure and suitable for any engineered stone facade design requirement.

Our mechanical fixed facades mean each panel is secured with secret fix undercut anchors and our engineered stone rainscreen is produced under factory conditions to achieve the correct stone facade windload requirements

Our large format facade panels usually mean our engineered stone facades span floor to floor on larger high-rise buildings.

Engineered stone is a SureClad^® product, which is an agglomerated stone facade with very low resin levels.

Shackerley’s SureClad^® engineered stone cladding answers the non-combustible cladding requirements of BS EN13501-1. Our engineered stone facade system is an A2 S1 D0 rated non-combustible facade to BS EN 13501-1.

More information on stone facades can be obtained here

Shackerley’s SureClad^® stone cladding delivers a natural stone facade

Shackerley’s SureClad^® stone cladding ranges includes limestone cladding, Portland stone cladding, granite cladding and sandstone cladding as part of our natural stone cladding portfolio, which delivers the natural facade options that architects and developers are looking for.

 Often, Shackerley’s stone rainscreen system is used to complement surrounding Portland Stone buildings and we can provide natural stone cladding to match virtually any stone facade with our stone rainscreen systems. The Shackerley SureClad^® stone rainscreen can be an invisible fix cladding system that provides a high-quality stone facade for any type of building.

We are also a UK manufacturers of Kerf systems with natural stone facades.

For specifiers or facade installer’s looking stone cladding systems, it provides the benefits of a natural facade with the robust installation of a high-quality natural stone cladding system for a huge variety of Portland Stone facade, limestone facade or granite facade requirements.

Our mechanical fixed facades mean each panel is secured with secret fix undercut anchors and produced under factory conditions to achieve the project’s stone facade windload requirements

A natural stone facade from Shackerley means that the stone cladding is quarried from the ground in blocks and produced into stone facade panels in our UK facade factory

Shackerley’s SureClad^® natural stone cladding answers the non-combustible cladding requirements of BS EN13501-1. Our natural stone facade system is an A1 rated rainscreen. We offer a choice of A1 rated or A2 rated anti-fragmentation backing, resulting in an A1 rated porcelain facade or A2 S1 D0 cladding system.